Touchpress makes inspiring apps for curious minds - apps that change the way you see and understand the world. Having be voted the #1 iPad app production company by Apple themselves they partner with the likes of Disney Animated, National Geographic and the BBC to produce stunning products for a global market.
I would like to stress again how much we enjoyed working with Bonito, and wish to foster that relationship longer term.
Toucpress approached us to help streamline their promotional activities around each of their 20+ applications. With the aim of releasing resources within their own technical team and to put an exceptionally powerful tool into the hands of their marketing department.
The marketing team needed the ability to create and manage multiple sites rapidly. We therefore came to the solution that a centralised Content Management System (CMS), which enables the creation and management of multiple sites, without any technical expertise would be the desired outcome. We took careful steps to ensure that all bases were covered when planning the build of this tool. Delivering a solution which gives full flexibility over changing the brand look and feel for each website whilst also allowing each site to plug into more complex functions. This gave the team the ability to quickly create and promote a variety of different applications within one tool.
The business objective for this project were twofold, to increase sales through the Apple app store and improve the online presence of each applications. To enable the first we integrated Apples pricing tiers into the CMS allowing for a seamless transition into the app store pricing structure. Secondly we enabled the sites to be plugged into third party mailing platforms so that users can be followed up on via email campaigns.
We turned to SilverStripe CMS as the base platform for its versatility and ease of use. We created a system that enables any non-technical marketeer to have full control, not only over content but also over the whole visual style of the site. We call this system of building blocks ‘Content Block’s’. These allow the admin users to build creative websites from a variety of options, allowing them to insert visually stunning imagery/videos, customise the layout and change all design elements with precise detail. The system does the handwork of ensuring all created outputs remain responsive for whichever device you might be viewing the websites from.
This tool creates on-going value for Touchpress as they expand their product range. The initial investment into such a tool has saved time and eliminated the need for technical excellence throughout the later stages of marketing. This is an example of how Bonito can push your project further to create a better ROI.